There’s nothing known about what can happen in the future, maybe that is what makes it so exciting. That is precisely what made The Serene so much more fun for us, not knowing that it’d exist.
The best stories begin with a pause, a detour—or in our case, an accident. Here’s the story behind how Serene jewellery started.
We were neck-deep in the world of Rainvas—juggling paint, paper, and a whole lot of creative chaos—when a quiet little idea crept in. It was the middle of COVID, the world felt like it was holding its breath, and our founder, Kalyani Sankrityayan stumbled upon a jewellery artist from Bengal. He worked with clay—earthy, textured, handmade pieces that felt almost alive. It wasn’t the kind of jewellery you find in showrooms. His work felt alive and had a personality of its own. This is when we didn’t know that our artisanal jewellery from India would reach other corners of the world.
I thought, “What if we brought this under Rainvas? Support his work. Give it a platform. Let more people discover this raw, soulful artistry.” And looking back, it is one of the most formative decisions we’ve taken. This decision lead to the birth of ‘The Serene’. As unofficial as it was, it was a big step to form what The Serene is today.
Unfortunately though, like most beautiful ideas that come before their time, this one hit a few bumps. The artist couldn’t keep up with the pace of growing demand, and there wasn’t a team to fulfil our aspirations—or even a proper system—to support the backend. Orders, packaging, logistics... it all just got messy. So we paused. However, the idea, the dream of bringing handmade, rooted-in-culture jewellery under the limelight, remained in Kalyani’s mind and soul. It lingered and months later, something shifted.
Soon, Kalyani met this group of women artists from Gujarat. They weren’t full-time designers or Instagram-famous makers. They were mothers, homemakers, everyday women with exceptional talent and a deep love for fabric, colour, and craft. They worked with thread, beads, recycled materials—and more than anything, they worked with heart. This time, not only the products felt different but also heartfelt and so did the people who made them.
And so, The Serene was fueled to life again. Slowly. One pair of earrings at a time.
No rush. No big launch. Just understanding the craft, learning what it meant to build something that could last—not just as a business, but as a bridge between makers and modern wearers. And that’s how The Serene truly began—not as a trend, not particularly as a “side business”, but as a quiet celebration of slow craft, a celebration of thoughtfully-crafted pieces.
Today, The Serene is no longer just a name. It’s a community which definitely includes our customers, inland as well as overseas, but also our makers whose hands still craft the pieces as they did when it all started.
Serene is now a space where everyday women—many of whom never thought their art could travel beyond their village—now create jewellery that’s worn in cities they’ve only heard of on maps. It’s not about trends. It’s about telling the world, “Hey, you don’t need to be loud to be noticed. You just need to be real.”
So when you wear a pair of The Serene earrings, or gift someone one of our pieces, you’re not just picking jewellery. You’re carrying forward a story that began in a tiny room in Gujarat, with a mother stitching after putting her toddler to sleep. You’re part of a bigger circle—of revival, of recognition, of reimagining what handmade really means.
In a world of mass-produced everything, there’s something quietly rebellious about choosing the fabric jewellery with meaning. And we hope you find yourself making that decision from time-to-time.
If you've ever believed in the beauty of beginnings, however small, The Serene might just be your kind of story.
You may also like:
